One Line Through the Whole Chain.
Throughline is the relationship platform for companies that sell through a chain: distributors, manufacturers’ reps, and the manufacturers behind them. Every relationship, opportunity, and follow-up from vendor to end user, held in one continuous line.
Latest on the timeline
- Update
- sent the revised quote, remind me friday
- Reminder
- 2026-07-17
The problem
A Job Is Never Just Two Companies.
There’s the manufacturer behind the product and the rep who champions it. The distributor who quotes it, branch by branch. The contractor who buys it, and the owner it’s really for. Every one of those relationships carries part of the job, and today that record is scattered across inboxes, spreadsheets, and whoever happened to take the call. When a rep leaves or a thread goes quiet, the line breaks. The job doesn’t die; it gets dropped.
The through-line
Follow One Job Down the Line.
The Spec.
A job surfaces: a product written into the spec, a contractor calling for pricing, a heads-up from a principal. Someone at your company hears about it first, and it goes in Throughline: attached to the manufacturer, the job, and the people involved. The line begins.
+ note filedThe Quote.
Your team works the opportunity: the quote package goes out, site notes come back, a call changes the timeline. Every note lands on the same job, not in five inboxes. The line holds.
+ quote outThe Handoff.
The job changes hands, outside to inside, one person to the next. Nothing is re-explained: history, tasks, and the timeline travel with it, and everyone involved gets word. The line doesn’t break when the people change.
+ handoff loggedThe Reorder.
Six months later the end user comes back. Throughline knows the whole chain that served them: who sold it, who specified it, who supplied it, who pulled it through. The next job starts from a record, not from memory.
+ reorder, same lineThat record, from vendor to end user and first call to reorder, is the through‑line. It’s what we keep.
Built on the Chain, Not a Contact List.
See the Whole Chain.
Who sells to whom. Who specifies, who stocks, who buys. Throughline’s relationship graph holds every party on a job: vendors, customers, end users. The map of your business is finally in the system, not in someone’s head.
Follow Every Opportunity Through.
Leads become opportunities become projects, with timeline notes, tasks, and next steps on one record. Anyone on the team can pick up a job and know exactly where the line is.
Capture Without Typing It Twice.
File an email to a job from inside Outlook, or forward it in. Everything lands in a review queue, and a person confirms it before it becomes part of the record. Your reps keep working where they work. Your record stays true.
Nothing Becomes the Record Until a Person Says So.
Captured emails and notes wait in review. A human confirms what’s true, files it where it belongs, or throws it out. That’s the rule, on every capture, always.
How Teams Keep the Line Today
- The job’s history lives in one rep’s inbox.
- The manufacturer relationship is a phone number in someone’s contacts.
- Handoffs mean re-explaining the whole story.
- “Whatever happened with that job?” has no answer.
- When someone leaves, their jobs leave with them.
With Throughline
- Every note, task, and email capture on the job’s one record.
- Every party on the job, vendor to end user, connected and visible.
- Handoffs carry the whole history.
- Quiet relationships get flagged before they cost you.
- The company keeps the line, no matter who holds it.
The product
The Loop That Keeps the Line.
Four verbs, over and over: capture what happened, confirm it’s true, connect it to the chain, follow it through.
Capture Where the Work Already Happens.
Your reps live in email, so that’s where Throughline starts. File an email to a job from inside Outlook with the add-in, or forward it to your team’s capture address. Attachments, participants, and context come along. No copy-paste, no “I’ll log it later.”
- File from Outlook in a few clicks
- Forward email in from anywhere
- Attachments and context carried automatically
to Alex Morgan · 2:47 PM
A Person Confirms Everything.
Captures land in a review queue where someone on your team confirms what’s true, picks the job, organization, and contact it files to, or dismisses it. The record stays clean because a human keeps it clean.
- Review queue for every capture
- Confirm, edit, or dismiss. Nothing files itself
- Clear trail of what was filed, by whom
Connected to the Chain, Not Just a Contact.
Every organization sits in its real position: the vendors behind you, the customers in front of you, the end users beyond them. Jobs link the parties they actually involve, so “who do we know there, and through whom?” always has an answer.
- Vendors, customers, and end users as first-class parties
- Branch-level relationships, the way distribution actually works
- Every job shows its full party line
Known contact
In the chain
Open opportunity
Log a company update
Follow Every Opportunity Through.
Leads move to opportunities and projects with their whole history attached. Team visibility means anyone can pick up the line; attention flags mean quiet jobs and cooling relationships surface before they slip.
- Leads → opportunities → projects, one continuous record
- Tasks and follow-ups with owners and due dates
- Stale-relationship attention: ask Seam “who’s gone cold”
Where a CRM Sees a Contact List, Throughline Sees the Chain.
A CRM models your pipeline: your contacts, your stages, your notes. That works when a sale is two companies and a signature. A job in this industry isn’t: it runs through a manufacturer, a rep, a distributor, a contractor, an owner, and the relationships between those parties are the business: who specified it, who stocks it, who pulled it through. Throughline models that chain directly. It’s not a CRM with extra fields; it’s a different shape, matched to yours.
The Record Keeps Itself Honest.
Your Stages, Your Words.
Customer work and sourcing work each run their own board, with your stage names, your rules for what can move where, and holds like “waiting on the customer” or “credit app out” that quiet the noise without hiding the job.
Quiet Gets Flagged.
Jobs that sit and relationships that cool surface on their own: a chase before bid day, a nudge when a quote’s gone unanswered, a flag when a qualified lead has no opportunity behind it yet.
One Company, One Record.
Near-duplicates get caught at the door with a quick “did you mean this one?”, and when two records turn out to be the same company, they merge cleanly, history intact.
Announcements, Noticed.
Throughline watches the accounts you follow. When a customer posts an event or an opening on their site, the reps who cover them hear about it while it still matters.
Security & trust
Straight Answers About Security.
Throughline holds your company’s commercial record, so you should ask hard questions. Here’s how the platform is built to deserve them, and how to ask us the rest.
Designed for Companies That Answer to Someone.
Throughline is built for real companies with real obligations to customers, principals, and auditors. That shapes the platform: explicit roles, confirmed records, and operational discipline over growth-at-all-costs shortcuts.
Controls Include:
- Role-based access: admins, management, and team members see and do different things
- Employee lifecycle management: access ends when a person’s role does
- Per-job visibility controls for sensitive work
- Multi-factor authentication (authenticator app) for admin and management sign-in
- Generated sign-in keys with rotation that ends old sessions immediately
- Login rate-limiting at the edge
No Silent Writes.
Nothing captured from email or other tools becomes part of your record until a person on your team reviews and confirms it. That’s a security property, not just a workflow: your system of record can’t be polluted by an unattended pipeline.
Where Your Data Lives.
Throughline runs on established cloud infrastructure with encryption in transit and at rest. Tenant data is logically separated per customer. Automated daily backups are retained on a rolling basis. Data-location options and subprocessors are available on request.
Seam · The Assistant
Tell Seam. It’s Logged.
Leaving the jobsite? Say it in one sentence: the note, the reminder, the stage move. Seam confirms before anything is written, then it’s done.
Your Book of Business, in Plain Language.
Seam is Throughline’s built-in assistant. Reps log updates, set reminders, move stages, and create leads by saying so. Speak it or type it from the truck, the counter, or the desk, and ask the questions they’d otherwise dig for: what’s due today, brief me before I walk in, when did we last talk to them, how many people there did I talk to this month.
When the question is bigger, like “what’s the story on this job?”, Seam answers from the record and cites the exact notes it drew on, word for word. Every write is confirmed by the rep first. Nothing invents, nothing sends, nothing acts on its own.
A rep leaving a jobsite says one sentence, and the job is up to date: the note on the record, the reminder set, the stage moved. That’s the whole point: the system stays true without anyone standing still to type.
- Update
- sent the revised quote, remind me friday
- Reminder
- 2026-07-17
Card to Contact.
Snap a business card; confirm the fields; filed under the right company.
Notebook to Record.
Photograph a handwritten note; the transcript attaches to the job, searchable.
Quote to Line Items.
A vendor’s PDF becomes a clean table for review. Your math stays yours.
Draft to Send, by You.
Seam drafts the chase email; you copy it into Outlook and own the send.
The assistant follows the same rule as everything else: it acts as the signed-in rep, sees only what that rep can see, and writes nothing without the rep’s confirmation.
About
Every Relationship Has a Through‑Line. We Keep It.
What “Through-Line” Means.
In storytelling, the through-line is the thread that ties everything together from beginning to end. A job that crosses a chain has one too, from the manufacturer behind the product to the end user in front of it. When that thread lives in inboxes and memory, it breaks. We built the place where it holds.
Built from the Inside of the Problem.
Throughline was built alongside people who sell through the chain every day: watching jobs cross manufacturers, branches, contractors, and end users, and watching every existing tool see only a slice of it. The product grew inside that reality: real jobs, real handoffs, real reorders.
The Chain Is the Truth.
Businesses that sell through other businesses need systems shaped like that, not a flat contact list with extra fields.
People Confirm the Record.
Software can carry information to the right place; a human decides what’s true. We build for that division of labor, permanently.
Calm Is a Feature.
Operational software should lower the temperature: fewer surprises, clearer states, no dark patterns, no hype.
For Every Seat in the Chain.
Throughline is built for companies whose business runs through other companies. It’s running first with teams in building products, electrical, and construction supply, where a single job can touch a factory, a distributor, a contractor, and the building owner, and the whole thing has to hold together.
Distributors & Wholesalers
Every branch, every account, every line you carry, in one picture.
Manufacturers’ Reps
Every principal on your line card, every distributor that stocks you, and the specifiers and contractors who pull your lines through.
Manufacturers & Principals
See the chain your product actually travels, from the rep who champions it to the buildings it ends up in.
Request a demo
See Throughline on Your Business.
Tell us where you sit in the chain and we’ll walk you through Throughline the way your team would actually use it. Thirty minutes, with the people who build it.
Thanks. We’ll get back to you within one business day.
If your email client didn’t open, write to us directly: demo@getthroughline.com
What to Expect
- A reply within one business day.
- A 30-minute walkthrough with the people who build Throughline.
- Your scenarios, not a canned deck.
- No obligation, and we won’t add you to a mailing list.